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Halloween spending not expected to set new highs

Zillow Published: February 12, 2014 2:45 PM

With a crime rate well below the national average, Stow residents are part of the nearly 90 percent of consumers surveyed who said they’re comfortable walking the streets on Halloween.

That’s good news in an area population growth is ahead of the national average; where home values are up 4.1 percent year-over-year and median household incomes continue to rise.

But it’s a different story in Ohio cities like Akron, where crime rates soar above the national average and more challenges are presented for kids and families seeking treats, not tricks or worse.

Other Ohio cities also fare much worse for Halloween celebrants, including those in Columbus, where the city’s crime rate far exceeds the national average.

According to CreditDonkey, when it comes to celebrating the fall holidays, revelers consider many issues when it’s time to party on, including cost and safety factors.

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The credit agency said that while 78.7 percent of the more than 1,000 respondents to the online survey plan to take part in Halloween celebrations, 82.5 percent said they’ll spend the same amount or less than they did in 2012 on costumes, candy and decorations.

The results defy the trend from previous seasons, when Halloween retailers posted year-over-year rises in consumer spending.

The same will go for Thanksgiving spending, too. Most respondents – almost 92 percent – said they’d spend the same or less this November on everything from turkey and stuffing to decorations and transportation.

Among the other findings of CreditDonkey’s 2013 Holiday Spending Survey:

• 33.7 percent of the respondents said they plan to trick-or-treat this Halloween, 64.9 percent said they will carve a pumpkin and 66.7 percent said they will decorate their houses.
• Just 17.8 percent said they will attend a kids’ Halloween party, but 61 percent said they plan to attend a Halloween party for adults.
• 51 percent are planning to buy pre-made Halloween costumes, while 49 percent said they’d make their own.
• 77.4 percent plan to dispense the same amount of Halloween candy this year as last year, with just 12.9 percent planning to hand out more candy.
• 22.2 percent of respondents plan to dress their pets in costumes.
• 88.8 percent consider their neighborhood safe; 83.5 percent feel comfortable walking alone in their neighborhood at night.

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